Breathtaking scenery, amazing cultural programme and an eclectic offer: this country knows how to woo tourists. And the figures for the first term, presented on 4 August by the Secretary of State for Economy, say a lot about the performance of the tourism sector.
Hotels are happy, camping sites less so
Compared to the same period of the previous year, a 2.1% increase in overnight stays in the hotel sector and a 6.9% decline for campsites was noted. This decrease is explained by shorter stays and by the weather during the month of June. Especially motorhome owners, who are responsible for 24% of overnight stays on campsites, shortened their stay.
At the same time, the number of overnight stays registered in the field of leisure tourism grew by 6.6%. The MICE industry (Meetings Incentives Congress and Events) meanwhile is falling. Due to the Presidency of the Council of the European Union, many convention organisers had advanced their events to the first six months of 2015 in order to not coincide with the Presidency held during the following semester.
Moreover, figures from the first half of 2016 show that the marketing strategy of Luxembourg for Tourism has borne fruit. Campsites recorded that 36% of the customers came to Luxembourg for the first time. In terms of tourist attractions, the number of visits to the castle of Vianden, the Casemates and the MUDAM have increased significantly.
MICE in Luxembourg
'Meet Luxembourg 2016' is an event that will be organised by Luxembourg for Tourism and MICE cluster, to be held from 1 to 3 September 2016 in the Grand Duchy. This event will showcase Luxembourg's strengths in congress tourism to over 100 professional agencies organising such events. In addition, 'Meet Luxembourg 2016' will bring together 68 national players and 42 exhibitors who have already confirmed their participation.
A new regional tourist office in the west of Luxembourg
A Regional Tourist Office (Office régional du tourisme, ORT) for the western and central regions of the country was created on 2 May 2016. The structure will be operational as of the next 1 October. The creation of the ORT centre/west, closes the structural and organisational reorganisation of tourism bodies at regional and national level. Thus, the country has an effective basis for developing the professionalisation of tourism on all decision-making and operating levels.
(Source: press release of the Ministry of the Economy)