On 27 June, the Minister of Sport, Romain Schneider, and the Secretary of State for the Economy, Francine Closener, presented the events and embellishments on site in the municipalities that have been organised on the run-up towards the passage of the Tour de France 2017.
Against the backdrop of the Wiltz castle, mayors and aldermen of the 20 Luxembourg municipalities crossed by the Tour de France took advantage of the opportunity to highlight the projects organised on their territories on 3 and 4 July.
In his speech, the Minister of Sport, Romain Schneider, emphasised the historical links of the Grand Duchy with the so-called 'Great Loop'. Moreover, he welcomed the passage of the Tour through the Grand Duchy: "It is an honour, a pride for the country and a celebration for cycling."
In the same presentation, the Secretary of State for the Economy Francine Closener declared that 'the Tour de France is an excellent opportunity to promote Luxembourg abroad and to highlight the strengths of our country, such as nature, historical heritage and tourist attractions.'
As part of the government's promotional campaigns, the big lettering 'LuXembourg' will be installed at the 'Schmëtt' to mark the Tour's entry into Luxembourg on 3 July. On 4 July, the lettering will be installed on the esplanade in Schengen before the riders leave the Grand Duchy in the direction of France.
In collaboration with the British Embassy in Luxembourg, English artist James Straffon produced 13 portraits of the legends of the Tour, 4 of which were Luxembourgish. They were installed on the route across Luxembourg on facades or highlighted spots.
The Grand Duchy will also be present as a commentator on international television channels. On 3 July, Andy Schleck will be the guest of France Television, while Jean Asselborn, Minister of Foreign and European Affairs, will be the special guest of the German channel ARD.
(Source: press release from the Ministry of the Economy)