On 10 July 2017, the State Secretary for the Economy, Francine Closener, presented prizes to the 40 winners of the 'Let'z Go Cycling' photo competition on Place Guillaume II in Luxembourg City.
The love of cycling is strong in 'Vëlosland' (Cycling Country)
Launched to celebrate the Tour de France 2017 passing through Luxembourg and to mark the opening of the tourism season on 14 April 2017, the 'Let'z Go Cycling' photo competition called on all cyclists and cycling fans to share their love of cycling, by sending in a photo of them with their bike in one of their favourite places in the Grand Duchy. Internet users were then asked to vote by liking one or several photos in the gallery published on www.letzgocycling.lu
The aims of the competition were, on the one hand, to encourage the general public to discover Luxembourg by bike by illustrating the passion of Luxembourg's citizens for cycling, and on the other, to show the attractiveness of Luxembourg for cycle tourists, thanks to its beautiful landscapes and its well-developed network of cycle paths.
A 'hugely successful' photo competition.
According to the State Secretary for the Economy, the competition was a huge success: 'With over 620 participants and over 20,000 visitors to the site, the 'Let'z Go Cycling' photo competition showed once again that Luxembourg is a true 'Vëlosland' and that the country shares a love affair with the bicycle.'
When the Tour de France 2017 passed through Luxembourg on 3 July 2017, the 40 competition winners were officially announced on the www.letzgocycling.lu website.
On 10 July 2017, all 40 competition winners were invited to Place Guillaume II for the public display of the best photos from the competition, for the official presentation of the prizes by the State Secretary for the Economy. In a sporting atmosphere, the winner of the competition was presented with a racing bike with an exclusive 'Luxembourg - Let's make it happen' design and the 39 other finalists won a whole series of bike accessories.
(Source: Press release by the Ministry of the Economy)